This article was originally published online by the Orlando Business Journal.
Hispanic Heritage Month (Sept 15-Oct. 15) is a memorable time for Hispanics and a great business opportunity for your company. You can create some big promotions around it that can generate a strong buzz for your business.
This celebration starts on Sept. 15 with the anniversary and independence of five Latin American countries — Costa Rica, Honduras, El Salvador, Guatemala and Nicaragua. In addition, Mexico declared its independence on Sept. 16, and Chile on Sept. 18.
Hispanic Heritage Month recognizes and celebrates the Latino culture and heritage, as well as the contributions U.S. Hispanics have made to the nation. For example, San Miguel de Gualdape was founded in Georgia in 1526 as the first European settlement in North America. And St. Augustine — the oldest city in the U.S. — was founded in 1565 by Spanish admiral Pedro Menéndez de Avilés and subsequently was the capital of Spanish Florida for 200 years. Hispanic Americans have been making positive contributions to life in the U.S. ever since. Read Full Article