3 ways to score business with World Cup 2014

3 ways to score business with World Cup 2014

The World Cup is around the corner and your sales can dramatically increase by having the right strategy that appeals to Hispanics. There are many things Hispanics from different nationalities and generations have in common, such as language, culture and food—but sports are central to their identity. Soccer is the king. Their favorite teams are passed down through generations, creating a strong family bond.

Soccer games featuring Mexico “El Tri” are among the hottest sports properties, drawing immense viewership among Spanish-speaking sports fans. Considering that 73% of Mexican Americans speak mostly Spanish or are bilingual, these games are a sure bet to draw huge audiences, emphasizing the combined influence of language and country of origin.

Soccer is a cross-cultural appeal th...

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Hispanics are growing at a fast pace and already that impact is significant. Their purchasing power is estimated to increase 50% by 2015 to $1.5 trillion dollars. And they are quickly becoming trendsetters in the digital world, as well—from device ownership to usage.

Smart devices have impacted our lives in countless ways. For example: the way we interact with people, how we ask for help or advice, how we stay connected with our community or create our perception of different brands.  For many Hispanics, having the latest mobile technology is a reflection of their social status. It’s part of “Living the American Dream.”

Based on the latest Nielsen report “Digital vs Universal: How U.S...

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Hispanic community outreach

For some companies the Hispanic market means an opportunity to expand their businesses. For others it is the million-dollar question: should they do something now or wait until they have to?

As the Hispanic community is the 2nd largest consumer market in the USA, you must have a true understanding of their culture and how to engage with them.

Other than the right form of advertising, one of the most effective ways to be successful in this market niche is community outreach. You must make a genuine effort in being part of and giving back to this community. For example: Sponsor Hispanic festivals, provide some scholarship opportunities, participate in events and others. Your company needs to show the appreciation for their trust and business.

Sometimes, companies look at community outreach...

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The Group Advertising

The clock is ticking and brands must finally resolve their fate with Hispanic consumers. There are a lot of misconceptions and myths about marketing to Latinos. Many corporate American businesses still have a tendency to look at this market as homogeneous, whether they are people that speak Spanish or just Mexican people.

With Hispanic purchasing power expected to reach over 1.5 trillion dollars by 2015, you must have a true understanding of this market and their level of acculturation. Because one direction or another, this fact will significantly impact your company’s bottom line.

Brands aren’t doing enough to know who Hispanic consumers are, how they naturally think, and what cues trigger their behaviors...

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Retro-acculturation. How U.S. Hispanics are strengthening their culture.


Have you ever heard the term retro-acculturation? Does it sound like a study of vintage items in different cultures? Think again.

Retro-acculturation is commonly known as the practice of adult Hispanics wanting to learn or improve their Spanish. The question is: why do people want to improve their Spanish in a country where the “dominant” language is English? The answer is simple: many Hispanic families moved to the United States years ago with the purpose of having a better future and reach the American dream. Generations went by and the culture and heritage started to fade. Now, they want to revive their cultural roots.

Retro-acculturation plays a big role in these particular cases. Many young Hispanic Millennials born in the U.S...

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4 tips to boost your bottom line with Hispanic Millennials


Hispanics are becoming a significant influence in mainstream culture in the U.S. Not only are they the largest minority group, but also the fastest growing segment. It is estimated that 1 in 5 people are Hispanic in the U.S., and that number will increase to 1 in 3 by 2050. Just about every business needs to pay attention to this market.

Hispanics are a young and vibrant community. Within that community, the average age is 27 years old, which is 10 years younger than the general market. The Hispanic Millennial group is drawing a lot of attention from corporate America.

Millennials, also known as Generation Y, refers to anyone born in the U.S. between the early 1980s to the early 2000s (approximately ages 13 to 35)...

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Knock, knock. Hispanics and the housing recovery.

Hispanic and the housing recovery

We say happy wife, happy life. There is a lot of truth behind that phrase. It was a big lesson learned by a close friend of mine when he was ready to become a homeowner with his wife after renting an apartment for a few years. After all, it’s mama that runs the household, especially in Hispanic families. That’s why many smart business owners are learning how to connect with Hispanic women, also called Latinas, and growing their business significantly because of it.

Latinas play an important role when it comes to shopping and purchasing big-ticket items. According to the NAHREP report “State of Hispanic Ownership,” Hispanic homeowners grew over 58% during the past 12 years while the rest of U.S homeowners only grew 5%.

Hispanics are a young and vibrant community...

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Latinas. The driving force of Hispanic households.

Latinas. The driving force of Hispanic households.

They run the household and soon could be steering your bottom line. Hispanic women, also called Latinas, play an important role when it comes to shopping for their households. Even though a father figure is a sign of respect and authority in a Hispanic family, mom most of the time is the one who runs the show and has the final word. I remember being a little kid asking my father for permission to hang out with my friends. After I got his approval he asked me, “Did you also ask your Mum about it?” I am sure this sounds familiar to many of you.
It is important to understand cultural nuances if you want to engage with this growing and influential target audience...

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Advertising. The best investment in time of crisis.

advertising investment

Even though the economy is showing signs of improvement in the USA, there are still some companies that feel a little concerned about their future.

It is very important to maintain leadership and visibility in the market place—especially in times of crisis. You must sustain the brand positioning that has set you apart from the competition so far. However, many companies, including small business owners, decide to stop their advertising efforts during these difficult times. They see advertising as an expense, not as an investment.

Henry Ford said, “A man who stops advertising to save money is like a man who stops a clock to save time.”

Some business owners and executives also think that stopping advertising is the easiest way to cut costs...

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Fútbol: The king of sports to connect with Hispanics

3 ways to score business with World Cup 2014

There are many things that Hispanics from different nationalities and generations have in common: language, culture, food, and values top the list. However, sports are central to their identity. Favorite teams are passed down through generations. It is a family bond. Sports engage not only U.S. Hispanics but also foreign born.

Hispanics are big fans of boxing, baseball, UFC fights, basketball, and football. However, soccer (fútbol) is the major sport. Spanish-speaking and bilingual Hispanic consumers have a great affinity for fútbol games played at the national level. Soccer games featuring Mexico “El Tri” are among the hottest sports properties and draw immense viewership among Spanish-speaking sports fans...

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