The World Cup is around the corner and your sales can dramatically increase by having the right strategy that appeals to Hispanics. There are many things Hispanics from different nationalities and generations have in common, such as language, culture and food—but sports are central to their identity. Soccer is the king. Their favorite teams are passed down through generations, creating a strong family bond.
Soccer games featuring Mexico “El Tri” are among the hottest sports properties, drawing immense viewership among Spanish-speaking sports fans. Considering that 73% of Mexican Americans speak mostly Spanish or are bilingual, these games are a sure bet to draw huge audiences, emphasizing the combined influence of language and country of origin.
Soccer is a cross-cultural appeal th...Read More