U.S. Hispanics are known for being brand loyal from generation to generation. As they are big believers in word of mouth, they can be the best ambassadors of your brand. However, they can be more particularly loyal to specific brands and/or categories, especially at certain stages of their acculturation levels.
Based on a study from ThinkNow Research, 30% of Hispanics and 29% of non-Hispanics said they “always” buy the same brand, across all seven selected product types. “Always” and “mostly” were chosen 56% of the time by U.S. Hispanics, compared to 58% of non-Hispanics. This research was focused on 7 products: laundry detergent, toilet paper, pasta sauce, bottled water, dishwashing soap, toothpaste, and orange juice. Read Full Article