The Group Advertising Blog
This article was originally published online by the Orlando Business Journal. The holidays are here, and many retail stores are eager to reach or even surpass their sales goal for the year. According to Nielsen Annual Sales Forecast, holiday … [Continue reading]
Many companies are trying to reach out to the Hispanic market as a venue to grow their business. But they haven’t been successful. At a recent national conference, a marketing executive shared with me that his company has been very proactive in the … [Continue reading]
There are many industries that can benefit from the incredible growth of the Hispanic market. It is estimated that their purchasing power will reach $1.5 trillion dollars by next year. According to the latest research from Burke and … [Continue reading]
U.S. Hispanics are known for being brand loyal from generation to generation. As they are big believers in word of mouth, they can be the best ambassadors of your brand. However, they can be more particularly loyal to specific brands and/or … [Continue reading]
This article was originally published online by the Orlando Business Journal. The market is changing and getting more fragmented. Corporate executives are learning that the key to a successful Hispanic marketing campaign is to have a deep … [Continue reading]
This article was originally published online by the Orlando Business Journal. Hispanic Heritage Month (Sept 15-Oct. 15) is a memorable time for Hispanics and a great business opportunity for your company. You can create some big promotions around it … [Continue reading]
This article was originally published online by the Orlando Business Journal. There has been a lot of debate about using a “total market approach” when reaching out to Hispanics, especially in regards to their millennials. Total market approach is … [Continue reading]
As part of my career, I meet with decision makers on a regular basis. Whether they work for different industries or not, the pattern I have seen in some of them is the lack of understanding on how impactful the Hispanic market could be for their … [Continue reading]