The Group Advertising Blog
Hispanics are growing at a fast pace. By 2050 the population is expected to grow 167%, making Hispanics the fastest growing subgroup in the American marketplace. According to a report from the Pew research Center “What is the future of Spanish in … [Continue reading]
Multiculturalism is redefining what it means to be American today. Acculturation levels, language of preference, and country of origin make for unique sub-groups within the U.S. Hispanic market. The biggest mistake that a company can make is to view … [Continue reading]
The success of an advertising campaign relies on a series of controllable and uncontrollable factors that will determine the end result. Knowing exactly who your target audience is, the consumption patterns and what triggers or motivates the purchase … [Continue reading]
The World Cup is around the corner and your sales can dramatically increase by having the right strategy that appeals to Hispanics. There are many things Hispanics from different nationalities and generations have in common, such as … [Continue reading]
Hispanics are growing at a fast pace and already that impact is significant. Their purchasing power is estimated to increase 50% by 2015 to $1.5 trillion dollars. And they are quickly becoming trendsetters in the digital world, as well—from … [Continue reading]
For some companies the Hispanic market means an opportunity to expand their businesses. For others it is the million-dollar question: should they do something now or wait until they have to? As the Hispanic community is the 2nd largest … [Continue reading]
The clock is ticking and brands must finally resolve their fate with Hispanic consumers. There are a lot of misconceptions and myths about marketing to Latinos. Many corporate American businesses still have a tendency to look at this market … [Continue reading]
Have you ever heard the term retro-acculturation? Does it sound like a study of vintage items in different cultures? Think again. Retro-acculturation is commonly known as the practice of adult Hispanics wanting to learn or improve their … [Continue reading]