The Group Advertising Blog
Hispanics are becoming a significant influence in mainstream culture in the U.S. Not only are they the largest minority group, but also the fastest growing segment. It is estimated that 1 in 5 people are Hispanic in the U.S., and that number will … [Continue reading]
We say happy wife, happy life. There is a lot of truth behind that phrase. It was a big lesson learned by a close friend of mine when he was ready to become a homeowner with his wife after renting an apartment for a few years. After all, … [Continue reading]
They run the household and soon could be steering your bottom line. Hispanic women, also called Latinas, play an important role when it comes to shopping for their households. Even though a father figure is a sign of respect and authority in a … [Continue reading]
Even though the economy is showing signs of improvement in the USA, there are still some companies that feel a little concerned about their future. It is very important to maintain leadership and visibility in the market place—especially in times … [Continue reading]
There are many things that Hispanics from different nationalities and generations have in common: language, culture, food, and values top the list. However, sports are central to their identity. Favorite teams are passed down through generations. It … [Continue reading]
Tourism is one of the world's largest industries. There are cities in the USA and countries like Mexico, Spain, Costa Rica, and many others in South America that have been even transformed by this great economic resource. Among the Hispanics in … [Continue reading]
An industry that won't go out of fashion. Hispanics are a young, vibrant, and rapidly growing community in the USA. It is estimated that their average age is 27 years old, which is 10 years younger than non-Hispanics. They also have an average of … [Continue reading]
It’s time to switch gears on your thoughts about marketing to Hispanics. The Hispanic population in the U.S. is growing at a rapid pace. Based on the latest Nielsen report, they represented 56% of U.S. population growth from 2000 to 2010. That number … [Continue reading]