The Group Advertising Blog
According to the latest U.S. Census, it is estimated that there is around 52 million Hispanics living in the United States. This represents around 16.7% of the U.S. population, making people of Hispanic origin the nation's largest ethnic group and … [Continue reading]
My team and I have the honor to work with brands that impact the lives of many people. When kids are involved, however, we like to challenge ourselves even further. Kids will tell you right away how they feel and if you are doing a good job. They … [Continue reading]
3 helpful tips to get more Hispanics into coffee shops. Hispanics love coffee. It is part of their culture. Whether for breakfast, after lunch, a long night studying or mingling with friends, a nice “Café con Leche” or “Cortadito,” keeps you warm, … [Continue reading]
Social media is impacting our lives in so many different ways: The way we interact with people, they way we get the news, buy products, even how we perceive brands. I remember a few years ago how important it was for a business owner to have a … [Continue reading]
Based on a Pew Research study, 68% of Latino Internet users are active on Facebook, Twitter and other social network sites compared to 58% of all U.S Internet users. Facebook and Twitter platform are taking the lead among Latinos. … [Continue reading]
Marketing to Hispanics could be your drink of choice Alcohol consumption is part of Hispanic customs, tradition, and culture. I remember being a little kid in Argentina and I grew up with the tradition that you always have to celebrate and cheer … [Continue reading]
The top 3—bad—excuses from decision makers. Latinos are no longer a sub-segment of the economy. They not only played an important role during last presidential election but they are also emerging as a powerhouse of economic influence. This … [Continue reading]
Why banks are missing a great investment opportunity According to the latest FDIC report survey, 48.7% of Latino households were “unbanked” or “under-banked”. This means, they never had an interaction with a financial institution in the … [Continue reading]