The Group Advertising Blog
Hispanics are a powerful market and they are here to stay. In fact, they will have a significant effect on the U.S. economy in the coming years. As a demographic market they are growing faster and have greater influential power as … [Continue reading]
Does the Hispanic market play an important role in luxury brands? Absolutely. Affluent Latinos grew over 200% over the last decade. Based on the latest census, Hispanics with a household income of $100K+ represent over 12% of total U.S. Hispanic … [Continue reading]
Based on the latest Nielsen report, The Latino community is getting more and more integrated into mainstream culture. Hispanic purchasing power is projected to increase 50% by 2015 ($1.5 trillion dollars). One in four kids born in the U.S. are of … [Continue reading]
For some companies the Hispanic market means an opportunity to expand their businesses. For others it is the million-dollar question. Should they do something now or wait until they have to? Based on the latest Nielsen report, Hispanics will … [Continue reading]
Do you know that the Hispanic purchasing power will increase to $1.5 trillion dollars by 2015? Do you also know that the Hispanic market is expected to grow 167% from 2010 to 2050? These incredible facts have been revealed in the latest … [Continue reading]
Sometimes when I approach decision makers about the opportunity to reach out to Hispanics they tell me, “I would like to but I am not there yet.” So I ask them, "Why do you feel that way?" Ninety-nine percent of the time the answer is: “I will … [Continue reading]
Winner takes all Many times marketing directors, creative professionals and others who attend my seminars ask me, “Why does the Hispanic community tend to act slowly to my marketing efforts compared to the mainstream audience?” My response … [Continue reading]
The success of a marketing campaign relies on a series of controllable and uncontrollable factors that will determine the end result. However, there is one particular element that most marketers overlook all the time. Strategic … [Continue reading]