Learn how to capitalize on the Hispanic market and get the highest return on your investment. To schedule Hernan Tagliani for a speaking event, training workshop, or marketing consultation, please call 407-898-2409 or email: hernan@thegroupads.com.
In today’s rapidly evolving market, this is who you want on your side. Hernan Tagliani is a leading Hispanic Communications Expert, Business Speaker and Author. He is also a National and International Contributor to The Business Journals (43 publications with more than 12 million online monthly viewers) and to Forbes Magazine (Dominican Republic and Central America editions).
As President of The Group Advertising, Hernan is helping top companies tap into one of the fastest growing and financially influential consumer segments in the United States—Hispanics. Their spending power is already close to $1.5 trillion. Through seminars, training workshops, or one-on-one marketing consultations, Hernan can show you exactly what you need to do in order to connect with and activate this market to significantly increase sales.
EXPERT. He knows this market better than just about anyone. That’s why many business journals and popular publications feature Hernan as a regular contributor. Through his articles, blogs, and speaking engagements he shares valuable insight on all the current evolving statistics, characteristics, values, and diverse segments within the Hispanic market; and highlights marketing strategies to engage far more effectively with them.
SPEAKER. Leading numerous seminars and workshops, Hernan is helping to change the way companies across the nation market to Hispanics. He brings a dynamic combination of knowledge, insight, passion, and strategic business development solutions to the stage. Find out why straight translations are a waste of money and may even damage your brand. Learn the key strategies to significantly boost sales and gain a devoted following.
TRAINER. Get a higher return on your money. If you open up to a new understanding of this powerful segment, Hispanics can secure the future of your company. Hernan can teach you, your sales and marketing executives more effective, creative, and cost-efficient solutions to attract and connect with this very loyal community.
“This is a fascinating time in marketing. Everything is changing so fast. New markets are emerging. Consumers are connecting and reacting in completely different ways. Companies today must be open to learning new ways of adapting, especially within the Hispanic markets.
My role is exciting. I get to help these companies realize the incredible marketing opportunities out there, teach them new strategies, and then see their surprise at the results they get!” —Hernan Tagliani
Good news spreads fast. Here are just a few of the top comments on Hernan:
“Over the past four years as Hooters of America launched its Hispanic Advertising initiatives for Hooters Restaurants, we were able to lean on Hernan’s knowledge and insight into the Hispanic demographic to build successful programming that was both creative and dynamic. This helped drive traffic and profits. Hernan was also instrumental in assisting us in the training of our employees as it relates to the Hispanic consumer and developed several tools and support programs for their education. He was dedicated to our business and ensured that all of our initiatives were successful. His “out of the box” thinking was refreshing and his team provided prompt solutions to our advertising and sales challenges. I highly recommend the Group Advertising for their scope of knowledge, creativity and full services agency capabilities. It has been a pleasure to work with Hernan and his team as they have become a valuable part of our marketing team.”
—Noela Scarano, Director of Marketing, Hooters of America
“One of our administrators saw Mr. Hernan Tagliani speak at an event about reaching the Hispanic community and the importance of trans-creation of the organizational message rather than merely translating that message. We soon realized the value of that after we began working with Hernan and his team. We were impressed with their professionalism, responsiveness, and dedication to our projects, our mission and our goals. The results are notable as well. Traffic to our new Hispanic website increased 120% within the first months of our new Hispanic campaign. More Hispanic patrons are utilizing our classes and services and stating that they are hearing about the library everywhere and most importantly, in Spanish. Hernan introduced us to other community partners and helped us identify possible partnerships, opportunities, and common goals. It has been a pleasure working with Hernan and his team. I can assure you they have brought new customers to us.”
—Mary Anne Hodel, Library Director/CEO Orange County Library System
“I faced two obstacles when introducing the notion of Hispanic marketing at Orlando Science Center: leadership that wasn’t 100% convinced of the benefits, and a lack of clear understanding on how to address this growing audience in an authentic way. Hernan Tagliani became more than just our agency head, he became a partner who supported us every step of the journey. Through his passion and knowledge, he helped me persuade our leadership team that our direction was correct. And through his expertise and understanding of the audience, Hernan helped me craft a nuanced, meaningful strategy that genuinely resonated with the Hispanic market in Central Florida. With documented growth in the Hispanic audience, our efforts were tremendously successful. I attribute that to Hernan’s thoughtful leadership and his team’s creative execution. We simply couldn’t have done it without him.”
—Mike Lowe, Customer Marketing Manager, TravelClick
“I first encountered Hernan Tagliani when I called to ask him some questions for an online story I was working on, as he’s a local expert on marketing to Hispanics. He suggested I look at his blog, which was so great that I decided to ask him to become a regular blogger for the Orlando Business Journal’s new Latin Business Journal, an online blog at www.bizjournals.com/orlando/blog/latin/.
He agreed and has been writing pithy, insightful blogs for us ever since, backing up everything he says with research and data. He’s really an expert in his field and is great to work with.”
—Susan Lundine, Managing Editor, Orlando Business Journal
“Hernan is one remarkable marketer! He has a solid knowledge of what is happening with the Hispanic marketplace, and also where it is headed. He goes beyond imparting knowledge; he implements action for his clients. In a word, “WOW!” This guy is working with some very prestigious clients and helping them to create a serious impact in their market. Hernan speaks Spanish as his native language. He can also fool you that English is his native language. He knows both fluently. That is good, but what takes Hernan to a level of dazzling performance, is how he listens to problems, thinks about solutions, and comes up with mind-boggling and bottom-line-boosting profits for his clients. If you’re serious about working in today’s Latino marketplace (and you should be!) this is the man you want to talk with. He is a good man and someone you will be proud to have in your network and on your side.”
—Terry Brock, MBA, CSP, CPAE, Social Media Marketing Keynote Speaker / Co-Author, “Klout Matters”