The success of an advertising campaign relies on a series of controllable and uncontrollable factors that will determine the end result. Knowing exactly who your target audience is, the consumption patterns and what triggers or motivates the purchase desire, will help you reach your audience successfully.
The success of an ad campaign also relies on the perfect balance (50%-50%) between messaging and the right media selection. Sometimes, this is a big hurdle and ad agencies need to understand that success is not measured based on the piece of art created or the award won at the last creative competition. It is based on the results and ROI the client was awarded through their marketing efforts.
You can have a strong and compelling story to tell, but if you don’t have the right media selection, it is all money wasted.
Every Hispanic media has their strengths and weaknesses. It is important to have a cohesive media plan where all vehicles will support and complement each other during the period of the campaign.