Marketing to Hispanics could be your drink of choice

Alcohol consumption is part of Hispanic customs, tradition, and culture. I remember being a little kid in Argentina and I grew up with the tradition that you always have to celebrate and cheer the good times in your life including special events in the family and holiday celebrations. A bottle of apple cider or champagne was always resting cold in the refrigerator’s door until we let it go in peace.

Depending on the country of origin, Hispanics have a tendency of having a drink of choice such as: pisco, caipirinha, tequila, wine, rum and more. However, there is nothing better than an ice-cold beer across all nationalities.

According to the latest census, the percentage of drinking-age adults who are Hispanic is expected to grow from 16% in 2010 to 23% in 2030 and 30% by 2050. Hispanics represent a big business growth opportunity for alcohol beverage companies and distributors. [Read more…]