For some companies the Hispanic market means an opportunity to expand their businesses. For others it is the million-dollar question: should they do something now or wait until they have to?
As the Hispanic community is the 2nd largest consumer market in the USA, you must have a true understanding of their culture and how to engage with them.
Other than the right form of advertising, one of the most effective ways to be successful in this market niche is community outreach. You must make a genuine effort in being part of and giving back to this community. For example: Sponsor Hispanic festivals, provide some scholarship opportunities, participate in events and others. Your company needs to show the appreciation for their trust and business.
Sometimes, companies look at community outreach as a quick way to generate revenue. They become members or sponsors of some Hispanic non-profit organizations. They sponsor a couple events during the year but they don’t fully embrace the effort by making an impact in the community. They don’t even have a marketing strategy or media buy in place to reinforce these half-hearted efforts.