Do you know that the Hispanic purchasing power will increase to $1.5 trillion dollars by 2015? Do you also know that the Hispanic market is expected to grow 167% from 2010 to 2050?

These incredible facts have been revealed in the latest Nielsen report. Latinos are no longer just a sub-segment of the economy. They are a big player in all aspects of the American life. As we all know, there are a lot of misconceptions about Latinos and their culture. Some people tend to think that they are just Mexicans that speak Spanish and they can not afford their products or services due to their low level income.

Despite the recession, U.S. Latino households that earn $50,000 or more are growing at a faster rate than the total U.S. household. For any business, that is important news to consider. For corporate America, it is time to start taking action if they want to succeed in the New America. [Read more…]