The clock is ticking and brands must finally resolve their fate with Hispanic consumers. There are a lot of misconceptions and myths about marketing to Latinos. Many corporate American businesses still have a tendency to look at this market as homogeneous, whether they are people that speak Spanish or just Mexican people.
With Hispanic purchasing power expected to reach over 1.5 trillion dollars by 2015, you must have a true understanding of this market and their level of acculturation. Because one direction or another, this fact will significantly impact your company’s bottom line.
Brands aren’t doing enough to know who Hispanic consumers are, how they naturally think, and what cues trigger their behaviors. We live in a fast world where sometimes companies try to make a quick buck without seeing big the picture. They are trying to get from point A to C without taking the necessary steps.