There are many industries that can benefit from the incredible growth of the Hispanic market. It is estimated that their purchasing power will reach $1.5 trillion dollars by next year.
According to the latest research from Burke and Univision,”Casual Dining Restaurants Landscape Research 2014,” restaurants can significantly benefit from Hispanic Millennials, also known as Generation Y. It refers to anyone born in the U.S. between the early 1980s to the early 2000s (approximately ages 13 to 35). This young group contains the marketing “sweet spot” of 18-25 year olds, which is a very lucrative market for many industries.
This group represents the growth of the Hispanic community. It is estimated that 65% of U.S. Hispanics are Millennials between the ages 22-35 years of age.