Based on the latest Nielsen report, The Latino community is getting more and more integrated into mainstream culture. Hispanic purchasing power is projected to increase 50% by 2015 ($1.5 trillion dollars). One in four kids born in the U.S. are of Hispanic decent. This huge increase will not only benefit the U.S. economy, but it will also force many American companies to embrace this market trend or face losing their market share. The Hispanic market is changing from an opportunity to a necessity for businesses today and is becoming daily talk on national news.

As the U.S. market is evolving, there are new ways to be successful by reaching out to minority groups. Besides traditional media, mobile marketing is starting to play an important role in Advertising. For example, mobile communications helped increase the traditionally low Hispanic voter turnout during the last presidential election. Hispanics are more than simple consumers. Many are active members of their community who desire recognition on a personal and political level and mobile communications play an important role in their lives.

A recent Nielsen study shows that 60% of Latino households own at least one smartphone, compared to 43% of non-Latinos. Moreover, 78% of Latinos reported using text messaging on a daily basis. Low-income Hispanic groups are the fastest adopters of the mobile web. Another important characteristic of this target audience is that for many of them having the latest mobile technology is a reflection of their social status. It’s part of “Living the American Dream.” [Read more…]